MIST PEAK

Where Mystery Meets Nature

Mist Peak Org is a mountain park reserve that organizes guided hikes and other outdoor activities. It offers visitors a safe and immersive way to explore the surrounding landscape and connect with nature. The reserve also promotes responsible outdoor recreation and the protection of its natural environment.

Project Scope:

  • Logo design
  • Visual identity
  • Print design
  • Merch design

Objectives & requirements

Our objective was to create a clean, minimal logo and visual identity that captured the reserve’s natural landscape, surrounding mountains, and sense of mystery. The nighttime atmosphere played a key role in the concept, reflecting the starlit hiking tours that are one of Mist Peak’s main attractions.
Mist Peak Flyer Mock
Mist Peak Shirt and beene
Typography
Mist Peak Mug
MP Logo Colors
Mist Peak Button

Logo concept

The logo was created as a combination mark, bringing together three distinct elements into one clean, unified symbol:
 
  1. Mountains – representing the mountainous landscape surrounding the reserve.
  2. Stars – symbolizing the night sky, mystery, and one of the reserve’s main attractions: starlit night hikes.
  3. Leaf – representing nature and the reserve’s connection to its natural environment.
Mist Peak Logo concept
Mist Peak Flyer Mock 2
Typography 2
Colors
Mist Peak text
Mist peak card

A Lasting Mark of Mystery

The final identity brings together the landscape, nature, and nighttime atmosphere in a simple, memorable mark. The result is a flexible visual system that feels distinctive, relevant, and true to the spirit of Mist Peak.

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