MIST PEAK

Where Mystery Meets Nature

 

Mist Peak Org is a mountain park reserve that organizes guided hikes and other outdoor activities. It offers visitors a safe and immersive way to explore the surrounding landscape and connect with nature. The reserve also promotes responsible outdoor recreation and the protection of its natural environment.

Project scope:

 

  • Logo design
  • Visual identity
  • Print design
  • Merch design

Objectives & requirements

Our objective was to create a clean, minimal logo and visual identity that captured the reserve’s natural landscape, surrounding mountains, and sense of mystery. The nighttime atmosphere played a key role in the concept, reflecting the starlit hiking tours that are one of Mist Peak’s main attractions.

Logo concept

The logo was created as a combination mark, bringing together three distinct elements into one clean, unified symbol:
 
  1. Mountains – representing the mountainous landscape surrounding the reserve.
  2. Stars – symbolizing the night sky, mystery, and one of the reserve’s main attractions: starlit night hikes.
  3. Leaf – representing nature and the reserve’s connection to its natural environment.
Mist Peak Logo concept

A Lasting Mark of Mystery

The final identity brings together the landscape, nature, and nighttime atmosphere in a simple, memorable mark. The result is a flexible visual system that feels distinctive, relevant, and true to the spirit of Mist Peak.

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